Your customers want “Style Solutions” so let’s talk about ways you can organize your solutions in an event (virtual or in-person) or for your social media posts. You can build what we call “Product Spotlights” -- these help you curate a selection of what S&D has to offer without overwhelming yourself or your customers.

Below I’ll share our suggestions of what those Spotlights can be but know that they are flexible and should be personalized to meet your customer preferences!

Product Spotlights allow you to showcase a category or collection of products, and either focus exclusively on that collection OR offer a style solution around that spotlight.

Action Steps- Spotlight 5 Looks:

• Trend: Think of the moment products or looks. For example, right now layered chains are really having a moment. So you would make sure to include either your favorite layered chain looks and make suggestions on how to pair & wear it.

• Everyday essentials: These are the pieces that should be a part of everyone’s day to day outfits. Think the Ulani collection with its layering necklace sets, stretch bracelets, cluster necklace or stud set! Again--either feature the whole collection as “style solution” or talk about how you would incorporate other pieces to complete the look.

• Personalized: S&D offers TONS of ways to personalize your style from our engravable necklaces and bracelets to our various charm systems. Personalization can of course sit in any of these Product Spotlights, or it can stand on its own. Not sure where to start with personalization? Try one of these collections to feature: Momento, Keep CE, Keepsake Charm System.

• Make a statement: Now think of that ‘wow’ piece that really IS the look. From statement necklaces to earrings--feature best sellers like the Pegasus necklace or new favorites like the Candy Jewels Statement pieces. Because these pieces are such eye-catchers, customers REALLY love getting YOUR style tips on how these statements can be worn for everyday AND special moments.

• Gifts: We know your customers will love our pieces and will want to share them with others. This is a great way to feature items that make great gifts like our Keepsake Necklace & Stud Sets.

Have trend forward customers? Focus more on trend in your spotlights.

Customers that are obsessed with personalization and storytelling? Adjust your spotlights accordingly.

Remember--your customers love YOUR style recommendations and tips! You know them best, so have fun!

Do this simple action:

Let your customers see you and your style in action--did you do something unique today or something you do on the regular? Great! Tell us about it and show us what you wore. This is your chance to give your followers a real taste of you!

• Share something you did for your business--tell your followers how it felt to host your first in-person event or expo, or do your first LIVE unboxing, or meet with your coach.

Take a selfie if you have your products, if not, use some of our community images from MIMI!

Post Tip: Make it easier on yourself by thinking of a Product Spotlight and focus on it in your picture.